Building envelope technologies impact approximately 30% of the primary energy consumed by residential and commercial buildings. The Building Envelope Campaign (BEC), which is part of the Department of Energy’s Better Buildings Program, is a market transformation effort to help building owners and managers invest in high performance building envelope technologies for both new and existing commercial buildings. The success of the Campaign has depended on constructing a compelling program design plus organizing a technical team with ability to effectively recruit Participants and Supporters from across industry and keep them engaged.
The design of the campaign included developing a strategy to leverage other technology campaigns within the Better Buildings program, identifying stakeholders (including diverse member groups that may have been underserved by previous technology campaigns), recruiting Supporters and Participants, and providing technical assistance in the form of a campaign-specific Building Envelope Performance tool and metric to help benchmark various building envelope options.
Engagement had to overcome three main challenges – securing the Campaign Supporters/Participants, helping participants to use the envelope tool to evaluate project options, and getting those participants to submit successful envelope projects for evaluation and recognition by the program.
The concepts are simple but program design/implementation and, in particular, sustaining stakeholder engagement can be challenging. This paper will highlight the approaches taken in: program design, engaging industry members, identifying and reaching underserved stakeholders, demonstrating benefits of high performance building envelope technologies and making the case for engaging in this campaign.