Brooks B. Herring

Brooks Herring is Group Leader for User Experience and Quality within the Information Technology Services Directorate at Oak Ridge National Laboratory. He leads enterprise UX strategy, research, design, and quality practices in support of the Laboratory’s scientific mission, advancing human-centered design, automation, and AI across complex, mission-critical systems.

Since joining ORNL in 2024, Herring has advanced UX maturity across the Laboratory, positioning UX as a driver of digital quality, innovation, and delivery confidence. In his expanded role, he aligns UX and QA practices to elevate quality standards, scale shared automation, and embed usability, accessibility, and performance from concept through release. He also leads the continued growth of Coefficient, ORNL’s enterprise design system, enabling more consistent and efficient delivery across teams.

Herring brings more than 20 years of experience building and leading UX organizations and delivering digital products at global scale. Prior to ORNL, he led UX teams at Warner Bros. Discovery, Discovery Inc., and Scripps Networks Interactive, where his teams produced award-winning experiences across web, mobile, voice, and streaming platforms for some of the most recognized media brands, including Food Network, HGTV, and Discovery Channel, reaching hundreds of millions of users worldwide.