Marketing communications strategist and writer with expertise in B2B, science, healthcare and technology
Skill set: writer, creative type, strategist, team player and technology explainer / promoter
Planner/writer/manager for award-winning assets, campaigns and promotions
Adept at developing and implementing integrated business strategies and messaging campaigns
Demonstrated ability to develop, create, interpret and analyze data, spreadsheets, graphs and reports
“Strategically creative” and “creatively strategic” approach to planning, writing, branding and messaging
Digital Communications: Website development, digital advertising, email and social media campaigns, SEO, content marketing and social network marketing. Traditional Media: Planning, writing and implementing print, broadcast and direct response campaigns, including radio, TV and sales/product/event videos and presentations. Media/Public Relations: Pitching and writing stories, and building relationships with the media and interest groups. Marketing: Business and marketing plans, surveys and analyses, and integrated digital/traditional/channel campaigns. Event Publicity/Promotion: Writing news releases and speeches, and planning news conferences and events. Design/Production: Working knowledge of Adobe Acrobat, InDesign, and Photoshop. Audio and video production. Websites: Developing and updating content strategy, content, blogs, navigation, landing pages and blog items. Account/Project Management: Plans, budgets, RFPs, timelines, production schedules and reports.
