Media Relations/Science Writer
Sara Shoemaker is a science writer and media relations specialist with the media team in ORNL Communications. She writes news releases, story tips and feature stories about science and research projects ranging from fundamental science to application science and engineering. Sara formerly supported ORNL's Energy and Transportation Science Division as a senior communications specialist and managed messaging for ETSD's building technologies and transportation programs to targeted audiences. She wrote and edited feature articles; newsletter, web and social media content; presentations, reports and supporting documents. Sara has experience working with government and non-government managers and subject matter experts, and she has expertise in researching, writing and facilitating reviews of communications content. She brings more than 20 years of professional writing, editing, marketing and public relations and freelance/contract experience to the lab.
She has been recognized by her peers with three Golden Press Card awards from the Society of Professional Journalists, one being the Certificate of Excellence for the best work submitted by a freelance reporter. Previously, Sara worked as a regional reporter for Business TN magazine, lead writer with the Volunteer Valley Business Journal and regular contributor to the FarragutPress community newspaper. While living in Atlanta, Georgia, she managed corporate marketing teams for two, high-tech companies and worked with the business-to-business technology group at a public relations agency. Sara has participated in intensive science writing workshops held in Santa Fe, New Mexico, and in North Carolina, led by accomplished and Pulitzer prize-winning science journalists, editors and freelancers. She has completed business journalism workshops through the Arizona-based Reynolds National Center for Business Journalism and also attended seminars about communicating technical and financial information to general audiences.