CULTURAL INTELLIGENCE ASSISTANCE FOR CROSS-CULTURE UNDERSTANDING AND ACTION RECOMMENDATION

Abstract

When traveling or working in a culturally diverse environment, it is demanding for a new comer to quickly notice, understand, and adapt to different culture norms to avoid cultural misunderstanding, and further to establish friendship with the local people. The main challenges include both correctly understanding the intent behind behaviors from people with a different cultural background, and effectively adjusting one’s own behaviors to a local cultural setting to express one’s intention without ambiguity. Quality cross-cultural assistance can help us accurately recognize the true purpose behind behaviors of a person from a different cultural background, and also advise us to act properly in a new cultural setting. In this project, we aim at providing an advanced cultural intelligence assistance tool, implemented as a mobile application, to facilitate individual users to understand behaviors, norms, and conventions in a new culture, as well as to change their behaviors appropriately in the new cultural environment.