A brief overview of how INL has created numerous 2-3 minute video clips promoting projects, staff, facilities, etc. for roughly $300 each, and distibuted these videos to numerous internal and external channels. Presentation will include advice on video subject matter, production tips (what to avoid), distribution channels and a comparison of hits/ROI for cheap pieces versus expensive, "professional" productions. The presentation will include tips for repurposing video for multiple channels (internal and external websites, blogs, social media, etc.) to increase ROI.

The administration's focus on transparency, accountability, and efficiency has changed the federal agencies build their web sites. From engaging citizens to make their voices heard on your site to making raw data available to the public in platform independent formats, the rules have changed. Important regulations such as 508 compliance, privacy considerations, and the open government directive must be combined with agencies' interest in efficiency, transparency, semantic web technology, clear and thoughtful design, scalability, and extensibility.

Drupal has proven to be an effective CMS and publishing platform for government, because of its ability to be tailored to the security, accessibility, and privacy needs of the government sector while maintaining the flexibility of a powerful publishing platform and CMS.

In this session, consultants experienced in the largest of government implementations will explore the topic from several angles, including what implementing Drupal in government can mean for the community, how regulation and innovation can work together for a federal agency's site, and what's in store for government agencies seeking open source solutions.

Using practical use cases, we'll cover

1. How to reconcile seemingly at-odds considerations of government web sites, like transparency being at odds with security or participation at odds with privacy.
2. How Drupal is meeting the needs of the government sector, and how it will change in the near future to be more prepared for government's needs.
3. How Drupal distributions like OpenPublic can be used to create web solutions tailored to the unique needs of government.

This session will satisfy the appetites of anyone interested in seeing how open source web CMS solutions like Drupal are adapting to the unique needs of federal agencies, and how web services and open source technology are furthering the agendas of those agencies, without compromising the standards required by changing regulations.

An overview of Hannon Hill's web content management system, Cascade Server.  Cascade Server is in the process of being implemented at Los Alamos and Brookhaven.

Agile and scrum have been talked about and debated for a good bit now. There are some basic facts about humans that underlie how they work and are effective. Some lessons learned in bringing these methods to bear on challenging web projects.

Copying and pasting from your offline messaging isn't going to cut it anymore. Join Becki Dilworth, VP of Digital Strategy at Bridgeline Digital, to learn how to write effective content for your Web site. The session will provide actionable takeaways to help you:

• Integrate SEO in your copywriting efforts
• Understand your online voice
• Leverage Content Management intelligently

Knowledge can make up for an unimaginative visual design or a weak overall concept. In this presentation, design author Curt Cloninger immerses you in a variety of practical strategies and best practices for enhancing your Web design creativity. Techniques include exploratory sketching, time-limited designing, oblique strategizing, synectics, generative software, personal playgrounds, grid systems, and contextual designing. Applying these practices can help you design sites that look better, communicate more effectively, and connect more meaningfully with their audiences. In addition, you will explore a range of inspirational examples from the history of graphic design. This presentation will help you overcome creative roadblocks, making your job more productive and fun.

This session will take a look at Drupal4Gov, its growth, potential for inter-agency collaboration and the future for Drupal in the government sphere. Drupal4Gov is an informal, employee lead open source group formed as a listserv in October 2009. With just 11 federal and state government employees, this list has grown to nearly 150 local, state, and federal government employees, all using open source and most using Drupal. On September 10, 2010, Drupal4Gov gathered at the Department of Veterans affairs and held a first ever coding sprint. The sprint brought together 28 Drupalers from 6 agencies, culminating in a new site to document the creation of government Drupal installations.

In managing an enterprise-wide site, Web producers and managers need to define their approach to governance to ensure a useful and successful site. At the National Renewable Energy Laboratory, effective governance becomes a key strategic objective for NREL.gov in FY11. In addition to creating and updating standards and templates, the NREL.gov team plans to govern by creating a collaborative culture and a dialogue with Web site stakeholders to ensure the site is delivering on its mission and goals. Jeannie Saur, the NREL.gov project manager, will share NREL's governance approach and its enterprise Web site strategic plan, which includes developing application standards and engaging lab executives. Jeannie will review what has worked well, what hasn't worked, and what opportunities and challenges lie ahead. Following the presentation, NREL will host a panel discussion so Web managers across the labs can share their governance philosophies, successes, and challenges.